2014 KBIS - LED Lighting Launch
Posted by KraftMaid on Feb 6th 2014
KraftMaid Cabinetry Introduces Exclusive Line of LED Lighting
Ann Arbor, MI (February 4, 2014) – The company known for helping bring designers’ and homeowners’ kitchen and bath visions to life is shedding a new light on them in 2014. KraftMaid Cabinetry, one of the nation’s most well-known and respected cabinetry brands, will debut an exclusive line of LED lighting options at the Kitchen and Bath Industry Show Feb. 4-6 at the Las Vegas Convention Center in Las Vegas, Nevada.
It’s an age-old design problem: homeowners want to add lighting to their cabinets, but the options available, which are inflexible, bulky and difficult to place, frustrate designers and often leave those homeowners with less-than-stellar results. KraftMaid Cabinetry solves the problem with not only a new line of LED lighting options but also designer tools to help create a kitchen lighting plan as well as easy illustrations to help homeowners understand their vision.
LIGHTS!
The primary product offering in this exclusive line of LED products includes Flexible Tape Lighting, Puck Lighting and all of the wiring components needed to custom-design cabinetry lighting to fit a homeowner’s specific needs. LED Flexible Tape Lighting is a versatile product that’s great for lighting areas with obstacles and corners. Great for under-, above- and interior-cabinet illumination, Flexible Tape Lighting can also be used in “splash zones” like the toe-kick. They are very thin and adaptable, making them easy to place virtually anywhere hassle-free. Puck Lighting features a directional swivel so the warm light can be directed on specific areas. Puck lights can also be recess- or surface-mounted, making them highly versatile. Finally, the LED wiring components offered with the line, including drivers, connectors, power supply and switches, give designers the power to make the lighting design work without tangled messes of wires.
COMPUTERS!
In the past, cabinet lighting often caused big headaches for designers set on meeting a client’s vision. KraftMaid Cabinetry understands the unique issues related to achieving this look and, along with the lighting manufacturer, offers designers a “magical” solution: the Wizard, a unique-to-KraftMaid-Cabinetry program in 20-20 Design that makes specifying, designing and ordering the company’s LED Lighting products simple. Working with only three key components – Flexible Tape strip packs, Puck Lights and drivers with dimming capabilities, a few clicks of the mouse nets a design in color, a parts list and pricing. The Wizard not only does the math but also makes the entire system easy to assemble and install.
DESIGN!
Once the Wizard in 20-20 Design makes easy work of putting together a complete lighting plan, it’s time to show the homeowner the design. The Wizard’s color rendering gives homeowners an accurate image of how the lighting system will add to the overall appearance of their kitchen with the warm glow of soft LED lighting – not the old harsh blue color they may have thought they would have to settle on. Homeowners can also expect long-term savings by selecting the KraftMaid Cabinetry exclusive LED Lighting due to LED’s low use of electricity and long bulb life.
“We are very excited to introduce LED lighting as an option in KraftMaid cabinetry,” says Karen Brawn, director of Marketing for KraftMaid Cabinetry. “Both homeowners and designers have been waiting for a well-executed option for cabinet lighting that is cost effective and easy to assemble and install, and we’re pleased to be able to offer one that pairs perfectly with our cabinets and has the KraftMaid Cabinetry stamp of approval on it.”
To see KraftMaid Cabinetry’s exclusive line of LED Lighting installed and watch the Wizard in action, visit Booth #N2343 at KBIS.
About KraftMaid Cabinetry
KraftMaid Cabinetry leads the semi-custom cabinetry industry in innovative product design, offering the flexibility to create a space that perfectly fits any lifestyle and budget. With a robust collection of more than 55 on-trend door styles and more than 100 furniture-quality finishes, KraftMaid Cabinetry helps customers create the home of their dreams. Based in Middlefield, Ohio, KraftMaid® brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com . To stay in tune with the latest news and updates from KraftMaid Cabinetry, be sure to check out Facebook, Twitter,Pinterest, Houzz or the KraftMaid By Design blog.
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Media Contacts:
Melissa Rickets
KraftMaid Cabinetry
P: 734-205-5517
Email: melissa.ricketts@mascocabinetry.com
Gina Page, Senior Account Manager, PR
hfa
330.376.2111, Ext. 6909
gpage@teamhfa.com
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