2014 Vetro Door Featured in Wall Street Journal
Posted by KraftMaid on Feb 12th 2014
Ann Arbor, MI (February 10, 2014) – The team at KraftMaid Cabinetry knew the new Vetro Champagne Bronze Door debuting at the 2014 International Builders Show/KBIS would be a hit with homeowners and designers. They were pleasantly surprised, however, by all of the attention the products are receiving from media as well. The door, made by the nation’s leading semi-custom cabinetry company, has been highlighted in two national consumer publications this year – most recently, the Vetro Champagne Bronze Door was featured in The Wall Street Journal’s “Elements” section on their website.
The new Vetro Champagne Bronze Door, a unique product in the industry, boasts a subtle metallic-finished frame around a variety of glass inserts and offers a new twist on the emerging trend of using gold accents in the kitchen. In a video posted at wsj.com to accompany the story, KraftMaid Cabinetry representative Carrie Hall is featured discussing the attributes of the hinged Vetro Door and hinting at why the product is getting so much attention.
“The bronze trend is very popular right now,” she tells Wall Street Journal reporter Kris Hudson. “You can see it in the faucet to the hardware and now into the door itself.”
That was the goal for this product, explains Karen Brawn, director of marketing for KraftMaid Cabinetry. “There is a growing trend for bronze and gold accents in the kitchen, and we want to offer the option for homeowners and designers to complement those accents. The Vetro Champagne Bronze Door finish will give any kitchen a metallic glow, but it is subtle enough that it will have years of staying power.”
That’s an important feature, Brawn says, because KraftMaid Cabinetry products are made to last. “Designing a new kitchen or renovating an existing one is something homeowners don’t do every year, so we work to ensure that our products are versatile enough to work with trends of today and tomorrow,” she adds.
A feature for the Vetro Champagne Bronze Door in a prestigious publication such as The Wall Street Journal illustrates the breadth of appeal of the products KraftMaid Cabinetry makes, Brawn says. “It shows that when a brand pays attention to design trends, and listens to homeowners when they talk about their dream kitchens, it can create a product versatile enough and luxe enough to appeal to the widest range of customers. And we’re absolutely thrilled to be selected for this spotlight.”
To see the Vetro Champagne Bronze Door and other products offered by KraftMaid Cabinetry, visit www.kraftmaid.com.
About KraftMaid Cabinetry
KraftMaid Cabinetry leads the semi-custom cabinetry industry in innovative product design, offering the flexibility to create a space that perfectly fits any lifestyle and budget. With a robust collection of more than 55 on-trend door styles and more than 100 furniture-quality finishes, KraftMaid Cabinetry helps customers create the home of their dreams. Based in Middlefield, Ohio, KraftMaid® brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com . To stay in tune with the latest news and updates from KraftMaid Cabinetry, be sure to check out Facebook, Twitter, Pinterest, Houzz or the KraftMaid By Design blog.
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Media Contacts:
Gabe Peterson, Senior Marketing Manager
KraftMaid Cabinetry
734.205.4644
gabe.peterson@kraftmaid.com
Gina Page, Senior Account Manager, PR
hfa
330.376.2111, Ext. 6909
gpage@teamhfa.com