KraftMaid Cabinetry Helps HGTV Create an Urban Oasis in the Heart of Chicago
Posted by KraftMaid on Apr 12th 2016
ANN ARBOR, Mich. — Design takes center stage on the 35th floor of the Trump International Hotel & Tower® Chicago, overlooking the city’s stunning skyline, for HGTV’s second annual HGTV Urban Oasis Giveaway . The residence features cabinetry by KraftMaid and the very best of urban living.
With its cozy color palette and simple yet refined aesthetic, the HGTV Urban Oasis home takes cues from the Arts and Crafts movement, a hallmark of Chicago architecture. The clean lines of KraftMaid’s Garrison Maple cabinets are the perfect complement to the home’s style. And, the organization solutions will help the lucky winner make the most of their kitchen space in this city dwelling. For others, the newly designed residence will serve as a source of inspiration and can be easily re-created by viewers at home.
“Consumers have long looked to HGTV for expert advice and ideas for their homes,” said Mark Ayers, vice president of marketing for KraftMaid Cabinetry. “We are pleased to again partner with HGTV by providing cabinetry to the HGTV Urban Oasis residence and to help share attainable design inspiration with homeowners.”
Consumers can enter for a chance to win the HGTV Urban Oasis Giveaway 2011 at HGTV.com through Friday, Oct. 7, 2011, at 5 p.m. ET.
Cabinetry With a Twist on the Traditional
Reflecting hints of Arts and Crafts styling, KraftMaid’s ever-popular Garrison Maple cabinets work well in a traditional home or a modern loft. Garrison’s simple square solid raised panel is the ideal canvas for a variety of finishes and hardware styles. The Chestnut finish of the cabinetry brings out the Maple wood with a warm balance of medium brown and reddish overtones, and the Onyx glaze adds a touch of timeless glamour suited to the high-rise condominium.
The Evansville Mullion glass cabinet doors draw the eye upward to see treasured dishes and collectibles lit by KraftMaid’s lighting solutions while the crown molding, open shelving and antique nickel hardware add visual interest and distinction to the residence’s open floor plan.
“Cabinetry can really set the stage in any kitchen and impact the resell value of a home,” says Sarah Reep, director of designer relations at KraftMaid. “The rich finish and timeless lines of the kitchen cabinetry selected for the HGTV Urban Oasis 2011 help create a home as distinctive as the city of Chicago.”
Bringing Harmony to the Kitchen
When it comes to city living, space doesn’t have to come at a premium. Behind the cabinet doors and drawer fronts of the HGTV Urban Oasis kitchen, the winning homeowner will enjoy several of KraftMaid’s Harmony® Storage Solutions to keep everything in its place and minimize countertop clutter. For example, the Knife Section Cutting Center keeps knives and cutting board off the countertop and tucked neatly inside one drawer.
Another storage feature in the kitchen is the Base Blind Corner cabinet with Swing-Out Pantry so you don’t have to give up valuable corner cabinet space. The two-shelved pantry swings completely out of the cabinet, revealing two additional roll-out trays with ample space for cookware, cans, dry goods and small kitchen appliances.
“Lack of space is a common concern for homeowners when considering a move to a city apartment, loft or condo,” Reep said. “Thinking through home storage needs and researching the cabinetry organization solutions available ahead of time can help kitchen square footage work harder and smarter.”
The HGTV Urban Oasis kitchen also includes these KraftMaid Harmony Storage Solutions:
- Cutlery Divider
- Deluxe Roll-out Trays
- Spice Drawer Insert
- Wood Tiered Drawer Storage
- Base Single Wastebasket
- Cutting Board Door Rack
- Sink Base Multi-Storage Cabinet
- Tiered Pan and Lid Storage Pull-Out
From Inspiration to Installation
With the right tools and preparation, planning a kitchen can be just as easy and enjoyable as imagining it. There are several ways for homeowners and professionals to interact and find inspiration with design tools from KraftMaid. Foremost among these tools is the recently relaunched KraftMaid.com to help visitors creatively visualize home spaces using cabinetry. With a new, easier-to-navigate template, design enthusiasts will find themselves exploring the website’s photos, ideas and product information to create living spaces reflective of their personal style. Other site features include a Style Quiz, enhanced store locator and product visualizer, the MyStyle™ Studio so users can create, save and share Style Board photo collages, and helpful guides to learn about and select cabinetry types and plan for a remodel.
For those designing on the go, the KraftMyStyle™ app allows iPhone®, iPad and iPod Touch users to capture images of colors, unique spaces, fabrics and art and create a Style Board which can be an important first step in the design or remodeling process. Through the app, homeowners can share their Style Board of ideas and desires with their designer. The free app is available for download on KraftMaid.com or at the iTunes App Store.
In addition to all of KraftMaid’s design tools, users can visit KraftMaid’s Facebook and Twitter , or the KraftMaid By Design blog, to read about company news, design advice and products.
Editor’s Note:
For exclusive updates – including product news and current trends – visit our blog, KraftMaidByDesign , as well as YouTube , Facebook and Twitter .
About KraftMaid
KraftMaid Cabinetry leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 150 trend-on door styles and more than 65 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid® cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com .
About HGTV
HGTV, America’s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, www.HGTV.com, is the nation’s leading online home-and-garden destination and attracts an average of 5 million unique visitors per month.
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Agency Contact:
Anne Viljaste
OLSON, for Masco Cabinetry
Email: aviljaste@oco.com
P: 612-215-3527 C: 612-719-1958
KraftMaid Contact:
Susan Cross
Masco Cabinetry
Email: susan.cross@mascocabinetry.com
P: 734-205-4659 C: 517-902-2156
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