KraftMaid Cabinetry Product Launch Offers the Perfect Solution for Every Style
Posted by KraftMaid on Apr 12th 2016
ANN ARBOR, Mich. (April 25, 2011)—This winter, KraftMaid Cabinetry, an industry leader and one of the largest semi-custom cabinet manufacturers in the United States, will redefine kitchen and bath décor with the launch of a trend-forward collection of cabinet styles, finishes, storage solutions and decorative accessories.
“This collection represents the largest product launch in our company’s history,” explains Mark Ayers, vice president of marketing for KraftMaid Cabinetry. “With more than 30 cabinet doors, and more than 24 finishes and 100 hardware choices, we’re continuing to deliver robust style options for our customers and designers.”
The 2011 cabinet collection, complete with KraftMaid’s limited lifetime warranty, are stained in variations that include maple, oak, cherry, birch and hickory. The new elegant finish options include a sophisticated Sage, a classic Cardinal and a collection of vintage Patinas, while the newest hardware collection introduces 12 options ranging from classic to contemporary in finishes like Polished Nickel, Antique Pewter with Copper, and Dark Brushed Bronze. Beyond an abundance of options, the collection offers something for all styles and lifestyles.
“Your home is a direct reflection of what inspires you, what moves you, and what defines your personal sense of style,” notes Sarah Reep, Director of Designer Relations & Education at KraftMaid Cabinetry. “And whether you are working on your own or with a designer to achieve that, the breadth and depth of this collection present endless opportunities to bring that vision to life.”
To help homeowners recognize a style that more closely fits their lifestyle and personality, KraftMaid has developed four leading design style groupings: Soft Modern, Modern Farmhouse, Heritage and Coastal. These new groupings offer endless options, resulting in the perfect bathroom or kitchen for homeowners.
- The 2011 collection introduces three new door designs to the Soft Modern collection, for those who crave a Zen, spa-like retreat with textural patterns and crisp lines. The three new door designs in the soft modern collection include a clean slab styles in Quartersawn species and modern adaptations of a classic designs with pillowed edges or elegant curves.
- Modern Farmhouse combines the feel of metropolitan design with industrial living and the great outdoors. The three new door designs in the Modern Farmhouse collection feature door designs with wider stiles and rails, commonly associated with a more modern, yet soft look.
- Heritage-style homeowners enjoy luxurious, richly embellished design with ornate details, both classically tailored and elegant. The three new door designs in the Modern Farmhouse collection include styles with traditional or ornate applied modling, carved details, mitered corners and elegant beaded details. The Heritage collection is an ideal way for homeowners to bring bold elegance into their home while maintaining functionality.
- Coastal designs are inspired by the casual beach lifestyle and feature a mix of organic materials that are weathered and worn to perfection. The two new door designs in the Coastal Collection feature an informal and relaxed feel.
Homeowners can view these new collections and more at www.KraftMaid.com. Homeowners also are welcome create an inspiration board that explores their personal style by visiting http://www.KraftMaid.com/YourStyle.
Editor’s Note:
For exclusive updates – including product news and current trends – visit our blog, KraftMaidByDesign , as well as YouTube , Facebook and Twitter .
About KraftMaid
KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 100 trend-on door styles and more than 45 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com.
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Agency Contact:
Anne Viljaste
OLSON, for Masco Cabinetry
Email: aviljaste@oco.com
P: 612-215-3527 C: 612-719-1958
KraftMaid Contact:
Susan Cross
Masco Cabinetry
Email: susan.cross@mascocabinetry.com
P: 734-205-4659 C: 517-902-2156
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