KraftMaid® Cabinetry Puts Design Tools In The Palm Of Your Hand

Posted by KraftMaid on Oct 21st 2011

ANN ARBOR, Mich. (October 21, 2011) — Making it easier for homeowners and professionals to explore design styles and inspiration, KraftMaid Cabinetry introduces a mobile version of its website, m.kraftmaid.com. The mobile site complements the recent redesign of KraftMaid.com and is another way KraftMaid is making the design process simpler for homeowners.

“We continue to see significant mobile traffic to KraftMaid.com which tells us that more and more consumers and professionals are seeking out design inspiration with their smartphones,” said Mark Ayers, vice president of brand marketing for KraftMaid. “Introducing a mobile site with easy-to-navigate content was an obvious step for us in helping our customers access product and design information when they need it - on the go.”

By visiting KraftMaid.com from any smartphone device or tablet, users will have access to rich content and a streamlined browsing experience, enabling them to:

  • View, search and learn about all of KraftMaid’s products
  • Get inspiration in the Photo Gallery by browsing photos by room or design style
  • Text, email and share product information and sign up for email offers
  • Find a nearby KraftMaid retailer or dealer
  • Connect with KraftMaid’s social communities
  • Learn more about the new KraftMaid.com
  • Link to the KraftMyStyle™ app enabling users to capture images, as well as create and share photo collages of items that inspire them
  • Define design and cabinetry keywords in the comprehensive Glossary

In addition to the mobile website, KraftMaid provides other online tools to help users find inspiration and select cabinetry for their homes. Resources include the KraftMyStyle app and several interactive features on KraftMaid.com such as MyStyle™ Studio, Style Quiz, an enhanced store locater and a product visualizer. Users can also visit KraftMaid’s Facebook, Twitter or the KraftMaid By Design blog to read about company news, design advice and products.

About KraftMaid 

KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 150 trend-on door styles and more than 65 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com.

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Agency Contact:
Anne Viljaste
OLSON, for Masco Cabinetry
Email: aviljaste@oco.com
P: 612-215-3527 C: 612-719-1958

KraftMaid Contact:
Susan Cross
Masco Cabinetry
Email: susan.cross@mascocabinetry.com
P: 734-205-4659 C: 517-902-2156

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