KraftMaid® Cabinetry Takes High Design to the Bath
Posted by KraftMaid on Apr 12th 2016
ANN ARBOR, Mich. – Today’s bathrooms are increasingly being considered the home’s sanctuary, a place to unwind after the day’s routine. They can also be a blank canvas for expressing a homeowner’s personal style. Whether they are dramatic, expansive spaces or intimate, cozy rooms, homeowners want a luxurious, resort feel.
Creating these new spaces takes a great deal of planning and coordination, but with the trend-on style of KraftMaid® Cabinetry and the artistry of DeNova™ countertops, architects and designers can own the bath and all the extra business opportunities it brings. Bathroom renovations give consumers a lower cost opportunity (versus total kitchen remodeling) to incorporate luxury cabinets and countertops in their homes.
Combining cabinets and countertops in the bath allows designers to bring extra value to consumers. “You can offer two product lines from one location and really simplify the selection process, bringing savings to customers and driving volume incentives for architects and designers,” said Theresa Junkunc, director of brand marketing for KraftMaid.
KraftMaid brings exquisite architecture and design to bathroom cabinetry. From the master bath to the powder room, cabinetry is being used as freestanding furniture. “From classically traditional to contemporary and dynamic, we have the choices that help every customer define their personal style. And we also offer the storage solutions that keeps the bath uncluttered,” said Junkunc.
Match these cabinet styles with DeNova natural granite, natural quartz or solid surface countertops in a wide range of colors and styles for a resort feel. DeNova uses a laser templating process that accurately measures countertop surfaces while saving time in the ordering, fabrication, delivery and installation schedule. In many cases, this process allows for delivery and installation of cabinetry and countertops at the same time, and often with only one crew handling the installation.
Consumers can also use an interactive tool that will help pair KraftMaid cabinets with DeNova countertops. “This tool assists consumers in comparing cabinets and countertops together and using color and material to unify, complement or contrast within the space. It’s just another way we simplify the process for consumers while expanding sales opportunities for architects and,” said Junkunc.
Editor’s Note:
For exclusive updates – including product news and current trends – visit our blog, KraftMaidByDesign , as well as YouTube , Facebook and Twitter .
About KraftMaid
KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 100 trend-on door styles and more than 45 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com .
About DeNova
Based in Ann Arbor, Mich., and part of Masco Cabinetry, DeNova countertops include natural granite, natural quartz and solid surface tops, in stock, semi-custom and custom configurations for bath, kitchen and beyond. DeNova features a simplified selection process, laser-based templating, artisan-quality fabrication and unique, white glove installation service. With Masco Cabinetry brands KraftMaid®, Merillat® and QualityCabinets™, DeNova is part of a fully integrated countertop/cabinetry solution that delivers beautifully coordinated design and efficient same-day countertop and cabinet installation. www.denovasurfaces.com .
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Agency Contact:
Anne Viljaste
OLSON, for Masco Cabinetry
Email: aviljaste@oco.com
P: 612-215-3527 C: 612-719-1958
KraftMaid Contact:
Susan Cross
Masco Cabinetry
Email: susan.cross@mascocabinetry.com
P: 734-205-4659 C: 517-902-2156
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