KraftMaid® Cabinetry Takes Home Two Web Marketing Association Awards For Its Newest Mobile Design Tools
Posted by KraftMaid on Jul 3rd 2012
KraftMaid Cabinetry is honored to receive recognition through the Web Marketing Association’s MobileWebAwards, the premier annual website and mobile application competition, for two of its newest mobile tools. The company received awards for “Best Home Building Mobile Website” for its mobile site, and “Best Home Building Mobile Application” for the KraftMyStyle smartphone application. KraftMaid developed both online tools in partnership with its digital marketing agency, Hanson, Inc.
The MobileWebAwards Competition honors excellence in mobile websites and apps and recognizes the individuals and organizations responsible in showcasing best in class mobile development. Awards are based on the creativity, impact, design, content, interactivity, ease of use and use of the medium.
“We’re thrilled to receive this recognition for our mobile web efforts,” said Theresa Junkunc, KraftMaid brand director. “We continue to see significant mobile traffic to our website which tells us that visitors are seeking out design inspiration from their smartphones. Both the mobile site and KraftMyStyle app were introduced to offer fun yet practical resources for those designing on the go.”
Launched in late 2011, KraftMaid’s mobile website gives users access to rich content and a streamlined browsing experience through their smartphone or tablet. The easy-to-navigate site has a wide array of cabinetry products that users can scroll through, inspiring photo galleries, several interactive tools and a dealer locator. The mobile site is accessible at m.kraftmaid.com.
KraftMaid’s free KraftMyStyle app offers iPhone®, iPad® and iPod Touch® users an interactive experience so they can capture images of items that inspire them like colors, unique spaces, fabrics and art and then create Style Boards that can be shared with a professional designer, family and friends via email or social media. Creating a Style Board with the KraftMyStyle app can be an important first step in the design or remodeling process for homeowners as they define and articulate their style. The app also helps users integrate the Style Boards with KraftMaid products and to find local dealers the can help bring the inspiration to life in their homes.
Beyond the mobile website and KraftMyStyle app, KraftMaid provides other online tools to inspire homeowners as they select cabinetry. Resources include interactive features on KraftMaid.com such as MyStyle Studio, Style Quiz, an enhanced store locator and product visualizer. Users can also visit KraftMaid’s Facebook, Twitter or the KraftMaid By Design blog to read about company news, design advice and products.
For more information on the mobile website or KraftMyStyle app, visit kraftmaid.com.
About KraftMaid
KraftMaid leads the semi-custom cabinetry industry with innovative product design, a robust collection of more than 150 trend-on door styles and more than 70 furniture-quality finishes. Based in Ann Arbor, Mich., and manufactured by Masco Cabinetry, KraftMaid brand cabinetry is backed by a limited lifetime warranty. For more information, visit www.kraftmaid.com. To stay in tune with the latest news and updates from KraftMaid, be sure to check out Facebook, Twitter, Pinterest or the KraftMaid By Design blog.
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Agency Contact: Masco Cabinetry Contact:
Anne Michaletz Theresa Junkunc
Olson, for Masco Cabinetry KraftMaid Cabinetry
Email: amichaletz@olson.com Email: theresa.junkunc@mascocabinetry.com
P: 312-854-7523 P: 734.205.4645