KraftMaid®, Merillat®, QualityCabinets™ and DeNova™ Leading Architectural Technology Charge
Posted by KraftMaid on May 12th 2011
ANN ARBOR, Mich. — Masco Cabinetry, home of the KraftMaid®, Merillat®, QualityCabinets™ and DeNova™ countertop brands, is helping lead the newest digital design revolution by utilizing Igloo Studios’ Product Connect™ for Google SketchUp™. The cabinet manufacturer, along with sister brands Delta® and Brizo®, now offers a varied portfolio of optimized cabinet, countertop and faucet models for the recently-announced Product Connect plugin.
“We’re helping the A&D community bridge the gap between the specification and design process,” said Mark Johnson, FAIA, CKD, AIBD, director of architect relations and education at Masco Cabinetry. “The addition of Product Connect to Google SketchUp takes digital designing one step farther. More than being able to share a rendering with clients, this new technology will help architects make product specification easier.”
Product Connect, developed by Google partner Igloo Studios, was recently unveiled at the 2011 Kitchen & Bath Industry Show in Las Vegas, April 26-28. The free plugin reinvents the way architects specify products, saving time by generating organized product schedules and simplifying the process.
“The new Product Connect plugin for Google SketchUp provides designers with a more efficient method for selecting and specifying real-world, building products,” said Mike Tadros, president of Igloo Studios, Inc. “The plugin, along with thousands of Product Connect compatible models available via the Google 3D Warehouse, is the culmination of years of work and intensive collaboration with product manufacturers, such as Masco Cabinetry.”
Tadros added, “We've been extremely fortunate to work with clients who share our vision for providing designers with the technology, tools and resources they need in order to be successful, and we are very much looking forward to continuing on that path.”
To Design and Specify with Product Connect for KraftMaid, Merillat, QualityCabinets, DeNova 3-D, Delta Faucet and Brizo Model Offerings:
- Download the free version of Product Connect from Googleby visiting http://igloostudios.com/productconnect/app .
- Get 3-D cabinet, countertop and faucet models from the Google 3D Warehouse at http://sketchup.google.com/3dwarehouse . Search “Collections” using the key words, “KraftMaid,” “Merillat,” “QualityCabinets,” “DeNova,” “Delta Faucet” and “Brizo.”
About Masco Cabinetry
Based in Ann Arbor, Mich., Masco Cabinetry manufactures three nationally recognized cabinetry brands, KraftMaid®, Merillat® and QualityCabinets™, and the DeNova™ countertop brand. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry is ISO 14001 certified and has been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association. The company is a division of Masco Corporation (NYSE: MAS), of Taylor, Mich., one of the world’s largest manufacturers of brand name consumer products for the home and family. www.mascocabinetry.com
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“Google,” “3D Warehouse” and “SketchUp™” are trademarks of Google Inc.
Agency Contact:
Ashley Kasdorf, Miller Brooks
Email: ashley@millerbrooks.com
P: 612-215-3527 C: 612-719-1958
Masco Cabinetry Contact:
Susan Cross, Communications Manager
Email: susan.cross@mascocabinetry.com
P: 734-205-4659 C: 517-902-2156
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