SHOPPING FOR CABINETRY SIMPLIFIED

Posted by KraftMaid on Jan 7th 2010

(MIDDLEFIELD, OH ) With so many beautiful cabinetry options available today, how do you bring reality to remodeling dreams?  Whether you are designing a kitchen, bath, office, laundry room or other area, the process of visioning a space that’s all you want it to be and bringing it to life involves multiple steps and myriad choices.  KraftMaid Cabinetry’s new Inspiration and Selection Guides were carefully designed to support you through each step of the selection process so you can feel comfortable during selection and confident in your purchase.

Inspiration Guide

It all starts with you – your dreams, your lifestyle, your taste, your budget.  That’s why KraftMaid’s gorgeously-illustrated Inspiration Guide is your first step.  It nurtures your imagination while helping you discover which cabinetry style best fits your home, your personality and your lifestyle.  KraftMaid’s Inspiration Guide lets you envision possibilities and then aids you in narrowing a world of choices so your dreams can take root.

Selection Guide

Once you’ve found your inspiration and chosen your style, the KraftMaid Selection Guide supports you through choosing your own unique combination of features, from the wood species, door style and finish that speak to you through the decorative hardware, enhancements, lighting and storage options that delight you.  What are mullions and caming?  Corbels and onlays?  Which enhancements will reflect your style?  The KraftMaid Selection Guide familiarizes you with the language of cabinetry design, so as you page through the captioned photos, idea starters and design tips, you quickly become fully prepared to create your own highly personalized living space.  You can even order finish and door samples to let you get hands-on as you finalize your selections.

According to the J.D. Power and Associates 2009 Cabinet Satisfaction Study^SM KraftMaid Cabinetry ranked “Highest in Customer Satisfaction with Cabinets.”  The study looked at ordering and delivery; price; operational performance; design features; and warranty.

For more than 40 years, KraftMaid Cabinetry has been one of the nation’s largest manufacturers of semi-custom cabinetry.  Today, KraftMaid continues to lead the industry in innovation and design with an extensive product selection featuring more than 100 trend-on door styles and over 45 furniture-quality finishes.  In 1990, KraftMaid was purchased by Masco Corporation of Taylor, Michigan, one of the world’s largest manufacturers of brand-name consumer products for the home and family.  KraftMaid® is the anchor brand of the Masco Retail Cabinet Group.  All KraftMaid Cabinetry is backed by a limited lifetime warranty.  For more information, visit www.kraftmaid.com.

###

For more information, contact:
Kim Craig, Director of Communications & Media
KraftMaid Cabinetry
440.632.2389 / kim.craig@mascorcg.com

John Znidarsic, Communications Specialist
KraftMaid Cabinetry
440.632.3838 / john.znidarsic@mascorcg.com

How can your readers reach KraftMaid?
(800) 571-1990 for Consumer Publications
(440) 632-5333 for Trade Publications